Amira Nature Foods

Karan Chanana - Chairman of Amira Foods  Growing Magazine cover story                               

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      Experts  agree that the USDA certified organic seal goes a long way in making a farm'producemore marketable and profitable, particularly if a farmer wants to sell beyond local market.

    Karan Chanana, chairman of Amira Nature Foods, a specialty basmati rice company that also sells certified organic lentils and legumes, is a firm believer in the benefits of the organic certification process, in spite of the amount of time that it takes to get certified and establish the infrastructure.

—     "The ROI for companies is considerable, particularly when compared to operating without organic certification," says Karan Chanana.

   "Noncertified organics are not as commercially viable, because certification provides credibility to a product, and therefore places it into the premium category. This becomes an investment for raising yields and thereby makes organic farming worth the effo  Growing Magazine is issued monthly and has a circulation of over 20,000. It is published for the owners, operators, managers, and government officials who feed the world with a safe and abundant food supply. It provides subscribers with practical information and useful tips required to help run more profitable and efficient businesses for all segments of the industry. We are very excited to see Amira featured in such a prominent trade magazine and look forward to future opportunities.

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